MOSCOW, November 10 - RAPSI, Alyona Yegorova. An appellate court validated the antimonopoly service's decision to invalidate a Moscow department store's advertisement due to the use of the foreign word, "SALE," the court told the Russian Legal Information Agency (RAPSI) on Thursday.

Founded in 1885, TsUM is the oldest department store in Moscow. TsUM carries more than 1,000 brands of fashionable apparel, perfumery and jewelry.

TsUM's major shareholder is the Mercury Group, which trades luxury goods.

The TsUM department store filed a lawsuit after the watchdog ordered it in October 2010 to remove an advertisement reading: "-30%; -50%; SALE." The watchdog maintained that its use of English as a foreign language had the potential to mislead customers.

On November 8, the court dismissed the Moscow Commercial Court's decision invalidating the watchdog's decision based on TSUM's appeal. The watchdog's appeal was satisfied.