Coca-Cola signature bottle to be registered as brand
MOSCOW, December 24 (RAPSI) - The Chamber for Patent Related Disputes has approved an application from Coca-Cola to register its signature bottle as a three-dimensional trademark, the Federal Service for Intellectual Property, Patents and Trademarks (Rospatent) reported.
The ruling revoked Rospatent’s previous refusal to register the trademark. The agency argued that the bottle’s shape is defined by its functionality rather than distinctiveness.
The company insisted that the bottle has an original design that includes a dome-shaped top section decorated with two rows of embossed drops of different sizes, and a traditional cylinder-shaped body with symmetrical elliptical indents.
The applicant claims that these features make the design of the bottle unique and distinctive enough to be perceived as a trademark. The company also believes that the bottle’s recognizable shape also influences the perception of the drink.
The Chamber for Patent Related Disputes has upheld the company’s request. The features described by the applicant make the design original and distinctive. The bottle makes the product more recognizable and distinguishes it from other similar products.