Russian PR expert’s $3k claim against Adidas over Reebok ads set for March 4
MOSCOW, February 19 (RAPSI) - Moscow's Kuntsevsky District Court will start hearing a 200,000-ruble ($3,000) compensation action lodged by Glavpiar PR company’s Director Oleg Voronin against Adidas sports giant over controversial Reebok advertisement on March 4, the court’s press service has told RAPSI.
Reebok, a subsidiary of German sports giant Adidas, has released the ads imaging a feminist calling to “change seat from a needle of men’s favouring to men’s face”, the lawsuit reads. According to the plaintiff, such concepts taint the image of PR and reduce the number of potential customers.
Voronin also claims that he received emotional distress when he saw the advertisement. He urges Adidas to submit apologies and seeks compensation for moral damage.