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Media may be banned from advertising dietary supplements

16:02 28/05/2012

MOSCOW, May 28 - RAPSI. A draft law to impose a ban on advertising biologically active additives in the media has been submitted to parliament for consideration.

Such advertisements will only be allowed in specialized medical and pharmaceutical publications and at special exhibitions and conferences.

According to Anton Belyakov, a lawmaker and the author of the bill, the law is urgently needed. The additives market generates multibillion revenues, he said, but the sector is poorly regulated and driven by advertisements that mislead buyers about the curative effects of additives.

Belyakov said additives are unlawfully presented as medicines with therapeutic properties.

He added that their use is continually increasing due to aggressive advertisement campaigns.

Meanwhile, companies are not stopped by possible fines for unfair advertising, the lawmaker said.

The Federal Antimonopoly Service has reported about 8,000 such violations annually, and half are associated with biologically active additives.

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Media may be banned from advertising dietary supplements

16:02 28/05/2012 A draft law to impose a ban on advertising biologically active additives in the media has been submitted to parliament for consideration.
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