MOSCOW, June 17 (RAPSI) - Google will invest $5 million in an initiative to eliminate child pornography on the Internet, the company said in a statement. The funds will mainly be used to support organizations like the National Center for Missing and Exploited Children (NCMEC) and the Internet Watch Foundation.

In 2011, NCMEC received over 17.3 million reports of photo and video content that potentially contains child pornography, four times the number of reports received in 2007, Google said.

The $5 million to be allocated by Google will be used to finance organizations that fight online children's pornography in the United States, Canada, Europe and South America. The company will also set up the $2 million Child Protection Technology Fund to support technological solutions aimed at clearing the Internet landscape from such content.

Russia ranks third in terms of the number of child pornography websites, after the Netherlands and the United States, Digit.ru reported, citing the Safe Internet League. However, Russia's share as a hoster of child pornography has fallen to 13% by April 2013 from 29% in April 2011.